Long Island marketing agency, Idea Stream Marketing recently launched a newly designed website for fitness trainer, coach, and nutritionist, Kelly O. In order to survive in this extremely competitive market, the website needed to be informative, eye-catching, and offer site visitors a simple user experience.

The Kelly O. Fitness website’s design is colorful with a lot of imagery to showcase the face of the business. As a personal business, it is essential that people feel like they know who Kelly O. is when visiting the website. A large slider on the homepage as well as large image buttons allows the site visitor to become familiar with Kelly O. before even purchasing any packages.

It is also vital that this website has a place where potential clients can purchase packages online or sign up for classes. Additionally, through the testimonials page potential clients can see Kelly O. fitness clients who have seen transformative results through the offered programs. Throughout the website, the call to action is clear, to either get site visitors to input their contact information in any of the forms or to purchase a package. Overall, the website has enough information to clearly explain to a site visitor who Kelly O. is and what is offered to clients while still being visually interesting by using imagery and colors throughout.

More about Kelly O. Fitness: Kelly O. studied at University of Westchester County, New York and earned her bachelor’s in Business Administration in 2012, majoring in International Business Management with a concentration in Hospitality and Tourism and minoring in Latin American Studies. While attending university, Kelly became interested in Health, Fitness, and Nutrition and began researching biomechanics, nutrition, and training styles. In 2011, Kelly O. adopted a vegan lifestyle and became passionate about fitness, health, and guiding others in reaching goals. Kelly O. assists people with all different diet needs, different age groups, and people of all different activity levels.