Today, it is essential that your website is entirely up to date with today’s best practices. If you are missing these critical aspects of your website, you may be missing out on a large pool of potential customers or even at the risk of being fined.

1. SSL Certificate: Without an SSL certificate, search engines such as Google may stop people from loading your website, claiming it’s unsafe. This notice deters many people from visiting your website, and as a result, potential customers. Having an SSL certificate is also crucial for someone who makes any transactions on their website because it ensures that it is safe to enter credit card information.
2. Cookies: You may notice on websites that you have to click accept on the bottom of the page to a notice that asks you to “accept cookies.” Cookies are pieces of personal data that a website collects to improve a user’s browsing experience and recognize them when they revisit the site. A website needs to get permission from the user to collect personal data, which is where the “Accept Cookies” popup comes into play.
3. Accessibility: An accessibility plugin allows those with specific impairments to use a website the same way as someone without impairments. This plugin can enable a user to make text larger, change the color of text, and have the text read aloud to them. Without an accessibility plugin on your website, you risk the chance of being sued or fined.
4. Organic SEO: Organic SEO is a great way to help your website show up higher on search engine results without paying extra. Through specific keywords relevant to your business, searches utilizing those keywords will show your website.

Whether you are looking to create a web presence from scratch or have a current website that could use some of these newer features, Long Island marketing company, Idea Stream Marketing, can help you accomplish these goals. Contact us today for a consultation!