Today, a majority of internet browsing is no longer accomplished on a desktop computer, people now prefer the convenience of their mobile devices. This means the importance of having a responsive website is essential to the success of your business. According to statistica.com, 51.2% of all online traffic was accomplished on mobile devices, so without a mobile website, you are missing out on half of the online traffic. You can fathom how much potential business you’re missing out on by not having a website optimized for mobile device.

While you might already have a site that fits a mobile device it is important that it is also well-designed. Around 56% of people will not buy a product or service from a website that is poorly designed. This includes overall aesthetic and functionality, so when designing a website, it is important to consistently check how the site will function on a mobile platform. There is not much use in having a website for mobile platforms if customers still do not use it or enjoy their experience on it.

This is why it is equally important to have a mobile website and to have a well-designed mobile website. Without a well-designed mobile presence, you are missing out on a large pool of customers that could help increase business and profitability.