“Print is dead.” is a common phrase heard in today’s marketing world. With a society heavily focused on the web and technology it is hard to argue with this statement. While online marketing is extremely valuable and important there are many advantages to focusing part of your marketing energy on print as well.
Print marketing is more personal. Sending direct mailings to your loyal customers or potential ones creates a connection, you’re making them feel important. While getting a discount through the mail can also be easily done through email as well, allowing your customers to have something physical to hold knowing the extra effort put into it will make them feel valued. When your customers feel valued that equates to customer loyalty.
While technology plays a huge role in society today, it seems this is also encouraging more people to take advantage of the opportunity to disconnect. Of course online interactions are way easier, society seems to be becoming more aware that there is way too much of a reliance on technology. Combine this with a new found admiration for the past and you get an appreciation for print marketing.
Print marketing allows you to be creative. There are definitely plenty of creative marketing techniques you can utilize when marketing online, but print gives you more of an opportunity to pump your creative juices. For example we have a real estate client who we just created a series of postcards for, which will tell their clients specific apartment numbers that they have sold. This personal and creative touch allows them to stand out in a pool of other real estate agencies.
Take advantage of the fact that many people think print is dead and utilize more print marketing. “Why?” you may ask, simply because if less people are sending print pieces to their customers that means your business will stand out. If you need help with print marketing for your business then reach out to Idea Stream Marketing at [email protected] we can offer a variety of unique marketing materials that will capture your customers’ attention and encourage loyalty.
Idea Stream Marketing’s print products include (but are not limited to):