Search Engine Optimization

Idea Stream Marketingconsists of a professional team of Web advertising consultants and Search Engine Optimization experts who keep you ahead of the competition using the latest algorithm updates, local SEO, behavioral search patterns, link construction, social engagement and onsite & offsite optimizations that ensure your business achievement.

Internet Search Engine Optimization (SEO) is a procedure that involves creating important content that is advantageous to guests of your website. SEO positions your site above the others as a source in your field. Effective pre-site optimization, onsite optimization and offsite optimization and using techniques that provide high positions on search engine result pages and lead to converting traffic.

Paid Search — SEM/PPC

Alongside an organic effort is the chance to seize additional targeted visitors from paid campaigns. Paid search campaigns contain Pay Per Click (PPC), Banner Ads (CPM, CPC, CPA), Ad Networks, Social Platform Marketing as well as other paths to distribute your ads. Having Idea Stream Marketing combat negative evaluations as well as track your brand or personas online is a powerful technique capable of raising your brand's authority while safeguarding it at the same time. We can assist you in getting evaluations and add your evaluations for your business profile types (i.e. Yelp and Google Locations) so that customers can understand what makes your business unique!

What Sets Idea Stream Marketing Apart?

We discovered early on what it takes to become a successful SEO firm, to provide services and assistance beyond our customers’ anticipation. As a valued client, we will be able to train your business on our procedure and show you how you can rank better with SEO.

Keyword Evaluation and Pre- Website Optimization– Phase1

• Keyword Research
• Determine optimal keywords to promote search engine rankings
• Identify optimal keywords to promote search engine position
• Create techniques for optimal and auxiliary keywords
• Analysis of market rivals
• Analysis of rival backlinks and the power of these backlinks

On-Site Enhancement — Phase 2

Idea Stream Marketing will assess and offer a comprehensive on-site enhancement that will drastically improve the general “search engine friendliness” of the site as a whole. These jobs are a crucial part of the natural search engine initiative and you will be used as part of our general strategy delivered throughout the whole site:

• Meta Descriptions
• Page Elements Improvement: H1, H2, Bold/Italic Enhancement
• Picture (alt) Tag Enhancement
• File Name Analysis & Development (image and page files)
• Search Engine Optimization Sculpting: Keyword Density and Page Themes
• Front End Site Map Optimization, Analysis and Keyword Enrichment
• Robots.txt/Canonical Link/No ODP/YDIR tag Insertion
• Google Webmaster Tools Analysis and 301 Redirect Analysis
• Site Operation, Compression & HTTP Headers Improvements
• Google Webmaster Tools Meta Tag Errors Corrections Analysis
• Yahoo Site Explorer/Bing Web Master Tools Analysis
• Site Footer Improvement and Optimization
• Organized Interlinking over the website
• Code Structure Analysis ( CSS/JS)

Off-Site Improvement — Stage 3

• Create a search motor favorable strategic program to provide related high quality backlinks
• Review link building techniques
• Create social media profiles, sites, directories, business associates and other back-linking opportunities
• Generation of high quality content which will then be submitted to write-up directories and press release portals

Project Management

Idea Stream Marketing will supply you with a separate account project manager who will work with you to completely understand your particular effort and act as your liaison within PPI. This committed strategy allows your organization to function with a group of experts who completely understand your organization and interact with you throughout your effort.

• Emphasis will be put on performing Phase 3 successfully, and continuously revisiting goals
• Review of metrics and analytics will be done continuously to present traffic updates
• As keywords reach top positions they will be preserved while others will be pushed up simultaneously
• Agenda performance evaluations with be completed to insure all demands are being fulfilled