Whether your form is designed to grow subscribers, to sign up for the website, or to get business leads, small tweaks can help ensure that the form is working hard to increase your website’s conversions.
Dean Spinato, the entrepreneur, online media specialist and the CEO of Idea Stream Marketing from New York City, has explained his thoughts quite beautifully on the conversion optimization of any online forms. Check his quote below:
“Simpler forms reduce distractions, but a form should always have a clear CTA header and a clear designation for required fields. Field and title spacing can also impact conversions, and form placement should always be above the fold.”
It’s always a good idea to split-test any adjustments before pulling the trigger on site-wide changes, but in general, a few adjustments typically increase conversion rates.