Long Island marketing company, Idea Stream Marketing recently launched a redesigned website for NYSUM, New York School of Urban Ministry. The old website utilized an outdated design and needed to be brought back up to date. Additionally, the website needed some added organization and information for site visitors to access and to give them a seamless user experience.
NYSUM is a great organization that is focused on helping people through urban ministry, in which they have already accomplished a lot. The original website didn’t showcase the organization’s success and everything that they’ve done thus far to help those in need. We added a counter on the homepage that shows the impact that NYSUM has had in New York City. The original website utilized cluttered sliders for each event that NYSUM offers. In order to amend this issue, we added a video of NYSUM’s work, which also gives site visitors the option to learn more. Keeping the website simple makes it less complicated for users trying to find more information about this organization. Additionally, site visitors can easily find the call to action on the website such as booking a stay with NYSUM to gain first-hand experience or donating to their cause.
Overall, the new website utilizes an updated design, has important added content, and is organized to better serve the needs of NYSUM and their site visitors.
More about NYSUM: “Greetings from the Mission Field of NYC, “The Most International City in the World.” Founded in 1984, the New York School of Urban Ministry (NYSUM) hosts, trains, and deploys over 5,000 youth and adults for urban ministry each year by partnering with inner-city pastors and churches in New York City. In addition to providing practical urban classroom teaching and training, NYSUM provides accommodations and home-style meals for small and large groups at our 70,000 square foot training facility. NYSUM’s staff equips students from Colleges, Seminaries, Bible Schools, Youth Groups, and Church Groups. Our students learn about inner-city ministry at the grassroots through diverse, cross-cultural, “hands-on” outreaches to Muslims, Jews, the homeless, abused women, the disabled, terminally ill, and those victimized by natural disasters. Outreaches take place via street meetings, soup kitchens, rescue missions, city shelters, rehab centers, and more. On behalf of my wife and I and our staff, we invite you and your ministry to share together in the life-changing NYSUM Experience in New York City.”
To experience the full website visit www.nysum.org