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The mass shutdowns caused by Covid-19 has had a massive impact on countless businesses across the country. The virus has changed the way companies need to operate, urging them to get creative with how they advertise and communicate with their target audience. Now, more than ever, businesses must offer an online presence to their customer base to compensate for the lack of in-person contact.
In recent years, websites have become more and more vital to the success and professionalism of a business. Having a central hub where people can learn more about a company, contact them, or make purchases online is now directly influences the success of a business. With Covid-19 affecting the way businesses operate, having a website that offers a seamless user experience is something every company should consider. Now, more people than ever before will be going straight to a business’ website to learn more about a company or contact them since they cannot meet in person.
Here are some tell-tale signs that your website needs to be updated:
- Not responsive. If your site is not optimized for use on mobile, tablet, and desktop platforms, then you are most likely losing potential customers. The majority of browsing occurs on a mobile device, so if your website is not navigable on a phone, then all of those people will immediately leave and go to a competitor.
- Too much information. Today, it is crucial to keep it simple on your website. People want to gather what your company offers quickly and not spend time reading through massive amounts of copy.
- No clear call-to-action. If your website doesn’t have a clear and concise way for your target audience to accomplish what you want from them, then your website is virtually useless. Whether you want them to fill out the contact form or make an online purchase, clear navigation that leads them there should be present on multiple places of your site.
At Idea Stream Marketing, we have a team of web design and development experts who have an innate understanding of the requirements for a successful website. We can help you bring your site into the modernity required for today’s climate. Contact us today for a free consultation!
