Interactive content is one of the best ways to create a relationship with your customers and gather the attention of potential customers. Creating interactive content can prove to be a difficult task, however, with the arrival of social media it has become easier than ever. Companies are now using social sites such as Twitter, Instagram, and Facebook to allow customers to interact with their brand.
Creating interactive content is not lucrative for every business and it may not be as result-driven if you operate a bank, lawyer’s office, etc. Interactive content works best for companies that are selling a product, so if you’re having trouble creating interactive posts it may just be because your business is better suited for a different type of content. Try creating blog posts or keeping up with holiday posts to keep your content unique to your company.