Facebook recently announced that its Newsfeed will now show more posts from friends and family and less content from business, brands, and media. This shift in content is intended to show users content that would be more valuable to them. This could impact smaller businesses that do not have much interaction with their posts, which means there needs to be a shift in your Facebook social media strategy.
If you operate a small business with little interaction on each post, you could see a decrease in the representation of your posts on Facebook. This means that you will most likely have to invest in paid advertisements on Facebook in order to reach your target audiences. This change also means you should be creating more interactive posts, this can include videos, polls, and contests.
Facebook’s new newsfeed algorithm can definitely impact your business’ social media marketing, however, by changing how you approach creating content you can still maximize its marketing potential.