Color theory is an underestimated aspect of branding, however, scientists have long determined that color has a huge impact on our body and mind. This is why when creating a brand, colors should be one of the first things brought into consideration. You want people to understand more about your business just by the way the feeling the colors in the logo and other marketing materials create.
Here are some popular colors and the feelings they portray:
Colors are very important to a brand and its overall look and feel. A business whose target audience is children would cause confusion by using colors such as red and black in its branding or a lawyer that uses bright colors such as orange and yellow may not be taken as seriously as they would if they used calmer colors such as blue in their branding. Of course, there is a fine line between being unique and being off base, so if you need help creating your brand in a way that is creative yet gives the right message to your clientele then reach out to us at [email protected]